It's about time?

It has always been a Love/Hate relationship for High-street stores to me, honestly. Walking into one of them, is like viewing a collage of the most prominent trends of the season. And by that, I mean Rip-Offs.



Undoubtedly, I gave myself in at times, like my Mulberry Bayswater rip-off bag. But it's the guilt that made me squeeze it in a corner with my Mum's piling mountain of unused bags.



I mean, designers cracked their heads every season to deliver stunning shows, and all these high-street stores do, is get "inspired". Genuine trends are one thing, but incorporating the whole idea, to me, it's way overboard.



But still, designers are one-by-one handing themselves to the growing list of collaborations to these high-street stores, cause simply, they make millions and has a broader target audience.



As you guys know, Alexander Mcqueen would have a capsule collection with Target under his McQ line, which would hit the stores next March. But during his McQ press day recently, guests are greeted by this invitation:

Everyone was assuming a collaboration collection with Topshop, but nope. Mcqueen's "Chopshop" was meant to be a joke about how Topshop regularly used his runway shows ideas for their own, which is really true, honest, and daring.

By "daring", I mean, Topshop has basically an empire! Names like Christopher Kane, Lousie Goldin, Kate moss, and many others were chucked under the retailer's brand, and made millions. Especially, the first 2 designers, whose LFW shows are sponsored by them.

But though being a joke, would that affect Mcqueen's reputation among the high street retailers, especially when he himself is going to work with Target.

Your opinion?